With its theaters mostly empty and parking lot even more so, the owner of Movieland at Boulevard Square in Richmond is thinking outside the multiplex for its next venture. Bow Tie Cinemas and parent company Bow Tie Partners is seeking to build a drive-in movie theater in the parking lot of its Richmond theater complex at 1301 N. Arthur Ashe Boulevard. Joe Masher, Bow Tie’s COO, said this is the first time the company has tried a drive-in concept.

Source: richmondbizsense.com